Getting Past the Gate Keepers of Social Media

 

Why do we need to understand social media algorithms?

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A lack of understanding of how social media algorithms work is like driving in the dark with no lights on. It’s possible and you may get to your destination but it’s an unnecessary risk. In a nutshell, you need to understand them for the following reasons:

• Impact: To ensure that your content creates the greatest impact possible

• ROI: To ensure the time and effort spent has the greatest return

• Reputation: To become a long-term trusted source of information for the algorithms

 

​Use these guides as a process and checklist you can follow to ensure your content and messaging has the best opportunity to receive maximum impact. Social networks are constantly changing, refining and testing their algorithms. It’s important we keep up with them.

 

Ready? Let’s dive in!